Cookie Policy

1. What Are Cookies?

Cookies are small text files that a website places on your device (computer, smartphone, or tablet) when you visit. They are widely used to make websites work more efficiently, provide reporting information, and assist with personalisation.

Similar technologies include local storage, session storage, and pixel tags. This policy covers all such technologies collectively referred to as "cookies."

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function correctly. They enable core features such as page navigation, secure areas, and accessibility preferences. You cannot opt out of these cookies because the site cannot operate properly without them.

2.2 Performance & Analytics Cookies

These cookies collect anonymous information about how visitors use our website — for example, which pages are visited most often and whether users encounter error messages. We use this data to improve site performance and user experience. Analytics data is aggregated and does not personally identify you.

2.3 Functionality Cookies

These cookies remember choices you make (such as your preferred reading mode or previously dismissed notices) to provide a more personalised experience. The information they collect is anonymised and cannot track browsing activity on other websites.

2.4 Advertising Cookies

We display advertising served by third-party partners, including Google AdSense and Mediavine (Journey by Mediavine). These partners and their vendors may set cookies and use similar technologies to show ads, measure ad performance, and, where you have consented, personalise the ads you see based on your browsing activity. Where required by law, a consent management notice lets you accept, manage, or reject these cookies.

3. Third-Party Cookies

We may use third-party services — such as analytics providers — that set their own cookies on your device. We do not control these cookies. The third-party provider's own privacy and cookie policies govern their use. Current third-party services we may use include:

• Google Analytics — to understand traffic patterns and user behaviour in aggregate.
• Hosting provider analytics — server-level performance metrics provided by our hosting infrastructure.
• Google AdSense & Mediavine — advertising partners that serve ads and, with your consent, may personalise them and measure their performance.

4. How to Manage Cookies

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored on your device.
• Delete individual cookies or clear all cookies.
• Block all cookies or only third-party cookies.
• Configure your browser to notify you when a cookie is being set.

Please note that blocking or deleting cookies may affect the functionality of TrendsMix and other websites. Strictly necessary cookies cannot be disabled without impairing core site features.

For instructions specific to your browser, consult its help documentation or visit allaboutcookies.org.

5. Cookie Retention Periods

Cookies set by TrendsMix have varying lifespans depending on their purpose:

• Session cookies — deleted automatically when you close your browser.
• Persistent cookies — remain on your device for a set period (typically 30 days to 12 months) or until you delete them manually.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our operating practices. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to check this page periodically.

7. Contact Us

If you have questions about our use of cookies, please get in touch through our Contact page.